If you are a social media nerd fan like I am, then you probably have heard of Klout. If you regularly use Facebook, Twitter, or a slew of other social media sites, you might want to check out Klout.com. Klout measures your overall online influence. It ranges from 1 to 100, and the higher your score, the wider and stronger influence you have - you have the "klout" to drive people to action.
What does "action" mean? Well action can be a reply, a retweet, a comment, or a click. For example: If you tweet a post that somebody has on their blog and say "Hey check this out, it's really a cool post!", the higher your Klout score, the higher the chances that people will actually click on that link.
You might be wondering how your Klout score is measured. Well first, you link up to up to 10 social media sites when you sign up for Klout. The more you link up to that you are active daily on, the higher your score will be. Your Klout score is actually measured based on three factors: True Reach, Amplification Probability, and Network Influence.
True Reach: This simply means the size of your engaged audience – the people that actually pay attention when you say something and react to your message.
Amplification Probability: The likelihood that people will respond to your messages by retweeting, @messaging you back, liking, or commenting.
Why should you care about all of this? Klout is an important tool if you are considering working with brands. BlogHer and Ketchum PR released a study this year showing that bloggers’ voices and opinions have replaced celebrity endorsements as reliable sources!
Now once you get into Klout, you'll need to know about a couple of other things like Klout Perks and Klout +K.
Thanks for having me here Kristin!